DONOR INTERACTION - IMMEDIATE RESULTS & ONGOING CONTACT

The Ottawa Senators Hockey Team Sens Foundation wanted to engage and interact with potential donors in a new, innovative way, while at the same time building an opted-in database for future donor outreach and permission based marketing. Specific to the campaign, they wanted to create awareness for the Sens Foundation and the event Roger’s House Telethon presented by CN.

The Strategy

The strategy was to add the SMS component across multiple medias - to television commercials, in-arena promotional activities and online - all happening over a 4-hour period. All the opt-ins were to receive information on the Sens Foundation, their initiatives and upcoming events.

Results

A fantastic event result was that $5315.00 was raised during only a 4 hour period! This was also a 120% increase from the previous year's results. In accordance with their objectives they increased their opt-in database numbers by 30%, all using ZipGive SMS technologies.