TEXT TO GIVE HAPPINESS!

Variety – The Children’s Charity wanted to test Mobile Giving as a way to diversify their donor methods while reaching a younger audience, and looked to ZipGive to facilitate their text to donate program.
Donors were asked to Text to Give Happiness to a child who has special needs. Donors were able to text the word KIDS to give a one-time donation of $10.

The Promotion

The text donation option was promoted through the Show of Hearts Telethon which airs annually across BC on Global BC for two days, on individual radio stations throughout the province through Variety Children’s Radio-thons, specially designed Text Donating posters, social media and through various small fundraisers around the province.

Results

Since January 2010, Variety has raised $6,270.00, most of which was raised during the months of Telethon and Radio-thons.

Through the Mobile Giving Foundation and ZipGive, Registered Charities such as Variety – The Children’s Charity leverage the pervasiveness of mobile devices to expand donor opportunities and cultivate new donor segments - thereby creating permission based ongoing donor and volunteer interactions.