Children's Miracle Network and Astral Media National Radiothon Raises Over $21,000 Through Text Donations.
Mobile Giving proves to be an effective means to operationalize a Radio based Call to Action
The Childrens Miracle Network desired to test mobile giving during their annual National Day of Caring for Kids Radiothon on over 50 Astral Media radio stations.
On April 29th 2010, Children's Miracle Network and Astral Media conducted their annual National Day of Caring for Kids Radiothon with a mobile giving component. Listeners were prompted to Text ASTRAL to 45678 to donate $5.
4,305 listeners made a $5 Text donation. An outstanding $21,525 was pledged from $5 text donations. Where the total cost of the program per year is $4,200.00, the Return on Investment was an incredible 400% ROI in one day! Outside of Haiti relief efforts, this mobile giving campaign has been the most successful mobile giving campaign to date in Canada!
We would like to give a special thanks to the Wireless carriers for making this possible and passing through 100% of the donations. In collaboration with the Mobile Giving Foundation of Canada, Zipgive and Astral Media, this one-day radiothon has been a huge success and has set a new benchmark in Canada! Through the Mobile Giving Foundation, Registered Charities can leverage the ubiquity of mobile without the complexity, expand and cultivate a new base of donors, and create permissive donor interaction. For more information, please visit: www.mobilegiving.ca.
Mobile giving is an exciting step for fundraising as we tap into a new demographic eager to give and be a part of something truly remarkable" says Alison Portt, senior director, partnerships for Children's Miracle Network in Canada. "On behalf of our children's hospitals and the 2.6 million kids helped each year, thank you to our friends at Astral Media and ZipGive."